What the Avengers can teach marketers.

First things first, because you asked…here are my top three movie observations:

1. If you swap the two main roles in Sleepless in Seattle, it’s not a comedy anymore.

2. Edward Scissorhands and Harry and The Hendersons are essentially the same movie.

3. Writing The Avengers poses similar challenges to writing a good ad. No really! Keep reading! Hear us out!

See, not only did writer/director Joss Whedon have to combine four movies into one, but he had to do it in a way that makes sense (for super-nerds), entertained (for non-nerds), and didn’t take away from the point—which is, don’t blow up America (which was actually downtown Cleveland), or we’ll sick our weirdos on you.

Just want to “touch base.”

Please don’t make Brokaw Inc. call you.

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